While streaming may offer ease for consumers, creatives across the board covet a theatrical release. “Movies like Girls Trip 2 and The Blackening pass the litmus test for theatrical because they are considered event comedies that are meant to be enjoyed in big groups.” “The message I’m getting from studio execs is they want big event comedies and racy R-rated comedies that people will talk about,” says Tracy Oliver, the scribe behind Lionsgate’s horror-comedy The Blackening - which opened to $7 million over the Juneteenth holiday - who also wrote 2017’s popular Girls Trip and is working on its sequel. ‘Joy Ride’ Courtesy of SXSW/Ed Araquel Lionsgateįor filmmakers, knowing what lifts a project in the comedy space remains as elusive as the genre looks to snap this lull. But unlike the horror genre, it’s been a while since raunchy comedy fans have had a headline-grabbing theatrical title to rally around. Such projects are akin to horror films in offering viewers the experience of watching shocking moments with a group of like-minded strangers. No Hard Feelings, about an awkward teen whose parents hire Lawrence’s character to date him, will later have company from Lionsgate’s Joy Ride (July 7), Universal’s Strays (Aug. As audiences return to cinemas post-pandemic, studios appear to be using the next few months as a testing ground for the theatrical return of the R-rated comedy. This summer suggests a possible changing of the tide. The first trailer for Sony’s sex comedy No Hard Feelings, hitting theaters June 23, includes star Jennifer Lawrence consoling an ex by declaring she hasn’t forgotten him: “Last night, I thought, ‘I miss that fucker.’ ” Moviegoers might share similar nostalgia, recalling a not-long-ago era when studio offerings centering on ribald jokes would regularly play theatrically - before going missing.
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