![]() When you act fast and are first to market, you'll get a head start on capturing market share. Related: How Whole Foods CEO John Mackey Is Leading a Revolution in Health and Business Before Whole Foods CEO John Mackey co-founded the health food giant in 1980, he and his girlfriend had a standalone grocery store, SaferWay, that was a market on the first floor and a restaurant on the second to capture multiple emerging markets. Markets and technology are constantly shifting, and as these tectonic plates move, new opportunities open up that have sudden and massive unmet demand. Be relentless with revisions and frequently test your value proposition in the market. Your value proposition is like a term paper or thesis, except that it's more fun because it will potentially make you money. What you will have in your twenties is a propensity for good ideas. Although a liberal arts degree might not have you earning the same amount as engineers in your twenties, graduates achieve economic mobility more often than mainstream advice would have you believe. Mellon foundation debunked the notion that studying the arts or humanities is a career death wish. Related: The Co-Founder Behind Slack Shares What He Did 140 Times Last Year Alone - and How It Helped Prevent BurnoutĪdditionally, research from the Andrew W. According to the serial entrepreneur, studying the great thinkers taught him to write well and showed him how to effectively run and lead meetings. Slack CEO Stewart Butterfield credits his passion for working through argument to his college degree in philosophy. If you ever studied classics, you know that the trivium - grammar, logic and rhetoric - was taught first to pupils of the past because its fluency ensured the comprehension of all other studies. ![]() Product development requires rigorous testing and a willingness to work through your logic all the way down to the bone. Fully work through your value proposition Here are three ways to leverage your liberal or fine arts background and get a running start. If you're a thinker or a performer, entrepreneurship might be a perfect fit for you. ![]() But over time, I've come to realize that the skills I honed - creative thinking, tenacity and performing under pressure - have become some of my greatest entrepreneurial weapons. What I do now as a content marketing consultant couldn't be further from what I studied in school with not one but two degrees in classical French Horn, I was an aspiring orchestra musician with big dreams - and very little business acumen at first.įor years, I looked down at my music school experience as a waste of money and opportunity. This topic of career reinvention is a personal one for me. ![]() But is it really? Liberal arts thinkers have used their smarts to get to the top of the business food chain more often than you might think:įormer Avon CEO Andrea Jung has a degree in English from Princeton Ĭhipotle founder and former CEO Steve Ells studied art history at the University of Colorado įormer American Express CEO Kenneth Chenault was a history major before becoming the third African American CEO of a Fortune 500 company. It's an unusual twist for a literature major. ![]()
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